Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.
Ad Serving Terms:-
CTR - Click-through rate
CPM - Cost Per Mille
eCPM - Effective Cost Per Mille
CPT - Cost per thousand
CPI - Cost Per Impression
PPC - Pay per click
CPA - Cost Per Action |
