E-MAIL MARKETING

E-Marketing change brand, and it will definitely change the shape of your service in not-too-distant future. Do you know what your company will look like?

Companies will need rapid responses, responding to emails, complaints, and providing information about products and marketing information in detail format; the need for additional attractions to the website; the need for a database as who visited the website, what information was left behind and how was that prospect served. And, most important how to link to distributors, resellers, and suppliers if the company was ever approached by any of these for a link.

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

• Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
• Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
• Adding advertisements in e-mails sent by other companies to their customers.
• Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)