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SEARCH MARKETING SOLUTION

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CONVERSION PLAYS IMPORTANT ROLE

WEBSITE RANKING	To obtain top positions in Search Engines (Google, Yahoo! & Live.com)
ONLINE CHANNEL	Create as much as Business Visibility on others online marketing channels.
CONVERT	Convert Website traffics and visitors into "favorable & traceable" result.
REVIEW TRACK	Track, review and monitor performance.

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WHY ONLINE EXPOSURES

Potential Uses of the Internet Marketing	How to Measure Performance
1. Improve customers attitudes/image of the brand	Track customers perceptions or attitudes about over time, including purchase cbrand onsideration and intent.
2. Increase repeat purchase	Track number of customers making repeat purchase
3. Encourage brand loyalty/increase customer's involvement with brand	Repeat purchase Share of requirements Track customers perceptions or attitudes about brand vs. competitive brands Track purchase intent of your brand vs. competitive brands
4. Develop database of customers and prospects/collect sales leads	Number of sales leads collected online Quality of sales leads
5. Provide/improve customer service	Track number of visits online versus offline inquiries Track customer satisfaction over time Track costs of customer service online vs. offline
6. Reduce marketing costs	Compare online marketing costs and effectiveness to traditional marketing costs

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